Show Some Love for MSU Giving Day A fundraising event for MSU programs, causes, and groups comes in time for us to show some love just before Valentine's Day. This 29-hour event, known as MSU Giving Day, aims to raise funds online for countless projects at the university including those involving scholarships, research, internships, travel, competition, equipment, public partnerships and more. All MSU alumni, parents, students, faculty, staff, and friends are invited to participate beginning noon on Thursday, February 11th through 5 p.m. on Friday, February 12th. Special challenges and gift matching opportunities are happening throughout the 29-hour event that allow donors to magnify the impact of their gifts.