Lazada is known for its ability to deliver real value to its customers – including brands and sellers – to uplift the end-to-end shopping journey and build a sustainable and healthy business. With the consistent growth across its ecosystem, the LazMall presently houses over 18,000 leading brands, making it one of the largest virtual mall in Southeast Asia. Lazada has been increasing its consumer engagement through LazLive where brands and sellers adopted the livestreaming feature to diversify their revenue streams and directly connect with customers. As the first eCommerce platform to introduce the 11.11 shopping festival to Southeast Asia, Lazada has successfully scaled its annual flagship event into a widely anticipated mega shopping campaign that infuses entertainment to uplift the online shopping experience, while providing exclusive one day access to attractive deals on a consumer lifestyle destination.