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The transformative power of the ecommerce industry

Voice of the Industry
The transformative power of the ecommerce industry
Monday 8 February 2021 09:03 CET | Editor: Andra Constantinovici | Voice of the industry
Raymond Yang of
Lazada Group discusses the rise of digital economy in 2020, highlighting livestreaming in online commerce as a focus point in the Asian marketplace ecosystem
2020 has been a reality check on the burgeoning role that the ecommerce industry will play in the lives of consumers and to drive growth among retailers and brands.
The COVID-19 pandemic has accelerated this. ecommerce players have influenced consumer behaviours, mindsets, and even how they make purchases – in their use of technology and innovations to boost accessibility and engagement. In turn, consumers have discovered and will continue to discover new ways to maintain their lifestyles – from the convenience of buying groceries to ordering their food and even accessing healthcare services online. ....

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#AsiaeCommerceAwards highlight: How Lazada embedded itself within the local business community

Lazada is known for its ability to deliver real value to its customers – including brands and sellers – to uplift the end-to-end shopping journey and build a sustainable and healthy business.
With the consistent growth across its ecosystem, the LazMall presently houses over 18,000 leading brands, making it one of the largest virtual mall in Southeast Asia. Lazada has been increasing its consumer engagement through LazLive where brands and sellers adopted the livestreaming feature to diversify their revenue streams and directly connect with customers.
As the first eCommerce platform to introduce the 11.11 shopping festival to Southeast Asia, Lazada has successfully scaled its annual flagship event into a widely anticipated mega shopping campaign that infuses entertainment to uplift the online shopping experience, while providing exclusive one day access to attractive deals on a consumer lifestyle destination. ....

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