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Reckitt finds success in eCommerce through consumer-focused strategies

Reckitt Benckiser (Reckitt), the parent company of leading health and hygiene brands, including Dettol, Durex, Move Free, Strepsils, Vanish, Woolite and more, has found success with its data and content-driven strategies that puts consumers at the heart of what it does.

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"At Reckitt, we will continue to explore new opportunities and be at where the consumers are."

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