Ski clothes from 1939 advertised in Ski Illustrated If you are shopping for a new ski outfit as a present for Christmas, you are not likely to find the White Stag outfit in the accompanying photo in local stores nor anything remotely resembling it. Skiwear’s first priority in the 1930s was practical, to keep you dry. The White Stag brand had an interesting origin. The Portland company’s predecessor was a manufacturer of clothing and tents for lumberjacks and outdoor workers. The owners, the Hirsch brothers, for the first few decades of the 1900s, focused on products that withstood Pacific Northwest rain.