Snooki Wants to Shop With You in Person at Beacon Shop Next Month The Princess of Poughkeepsie is hosting a special in-person VIP event at her Beacon shop and you're invited. Nicole "Snooki" LaValle announced back in September that she was opening up a store in the Hudson Valley. The Snooki Shop sells "trendy casual to chic" clothes and accessories inspired by her own fashion (think lots of animal prints and slippers). After starting an online version of the store, it became so popular that Snooki decided to launch her first brick-and-mortar location in 2018 in the sleepy New Jersey borough of Madison.