Social Media Analytics Market SWOT Analysis with Top Companies - NetBase Solutions, SAS Institute, Hootsuite, Adobe Systems Incorporated iCrowd Newswire 15 Jun 2021, 06:38 GMT+10 Social media analytics is a process of gathering data from various social platforms and analyze it. It mainly deals with development and evaluation of frameworks and tools for collecting, monitoring, analyzing, summarizing, and visualizing the social media data. This process uses social media to extract useful patterns and information and also facilitates conversation and interaction between online users. Social Media Analytics Market Forecast to 2028 - Covid-19 Impact and Global Analysis - By Components (Software, and Services); Deployment Type (Cloud-based, and On-Premise); Applications (Competitor Bench Marking, Customer Segmentation & Targeting, Multichannel Campaign Management, Customer Behavioral Analysis, Marketing Measurement, and Others); End-User (BFSI, Telecommunication and IT, Media and Entertainment, Education, Healthcare, Retail, and Transportation & Logistics); and Geography