Being host nation of a major international event is a massive investment. The 2010 FIFA World Cup staged in South Africa is no exception. Being host nation of a major international event is a massive investment. The 2010 FIFA World Cup staged in South Africa is no exception. The world’s largest sporting event in terms of global fan following and media coverage required unprecedented levels of capital be committed. An estimated US$4 billion is estimated to have been channelled over six years towards (re)building, stadia, airports, transport and road systems, telecommunications, accommodation, broadcasting, safety and security, and other essential infrastructure. Massive projects and massive aspirations demanding massive investment.