Opening of latest Florida location builds on 2020 store upgrade plan Southeastern Grocers (SEG) this week took the first step in its store upgrade and expansion plan for 2021. Jacksonville, Fla.-based SEG on Wednesday opened of a new Winn-Dixie supermarket in Viera, Fla., converted from one of four locations acquired last year from bankrupt Earth Fare. With the new store, SEG said it’s on track to have remodeled 70% of all its locations by the end of this year. Last year, eight new Winn-Dixies were opened in Florida, including stores in Boynton Beach, Fort Myers, Gainesville, Lakewood Ranch, Lake Mary and West Melbourne plus two locations in Jacksonville. Also in 2020, SEG upgraded 32 stores in Alabama, Florida, Georgia, Louisiana and Mississippi — creating an enhanced shopping experience — and expanded its Fresco y Más banner into a new community in southwestern Florida.