Startup EV Maker Arrival Shuns Traditional Assembly “We don’t see ourselves as an auto company, but as a tech company designing (and making) vehicles,” says Arrival’s Chief Design Officer Jeremy Offer. Jeremy Offer heads electric-vehicle maker Arrival’s design team, but he notes his prior work experience is devoid of auto designing. The same goes for most members of his design team. “We’re industrial designers,” Offer says, contending that area of expertise is more in line with the unconventional way his startup company approaches EV manufacturing. Most of today’s EVs are built on traditional assembly lines set up mainly to accommodate vehicles with internal-combustion engines.