Steve Saunders: 'Culture eats strategy any day of the week'

Steve Saunders: 'Culture eats strategy any day of the week'

Why are American food producers choosing to work with a robotics company based in Tauranga? Partly because of a strong company culture founded in Māori values like manakitanga [hospitality] and kaitiakitanga [guardianship of the environment], says Steve Saunders (Ngāi Te Ahi and Ngāti Ranginui). The co-founder and CEO of Robotics Plus was named 'Outstanding Business Leader' at this week's Māori Business Leaders Awards.


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