Strand Theatre Sees and Hears “Phenomenal” Upgrade with Custom Crafted Renkus-Heinz System USA – The Earl and Rachel Smith Strand Theatre began its life as a motion picture house in 1935 in the growing Atlanta suburb of Marietta, Georgia. Over the years, the location transformed multiple times; the theatre’s website notes it was used for “a number of ventures” across multiple decades. But as age caught up with the theatre, it temporarily shuttered in 2002, seeking new renters. The theatre found new life when a community-led non-profit worked to “Bring Back The Strand” and renovated the space into a full-time public theatre devoted to live performance. It reopened in 2009 after a restoration that reintroduced fantastic red and gold architectural flourishes to the space.