Renee Covino, Convenience Store News ALEXANDRIA, Va. — Two family-run convenience retail businesses — one a single-store operator, the other a chain — have social media success commonalities that they learned through trial and error. Anthony Perrine, president of single-store Lou Perrine’s Gas and Groceries, which has been in business for 60-plus years in Kenosha, Wis., and Ariel Rubin, director of communications for Des Moines, Iowa-based Kum & Go LC, with 400 stores in 11 states, shared their different-in-details, but similar-in-theory social media stories during the recent NACS Crack the Code Experience. Perrine said it took him about three years to get well-known in Kenosha on social media, trying out all the different platforms (Facebook, Instagram, TikTok, etc.) and many different scenarios.