Strawberries, blueberries show growth, top fruit market becoming saturated In the Netherlands, in-person meetings still can't be held. So, this year, GroentenFruit Huis held a digital Fruit members meeting. About 25 members logged on, making attendance lower than usual. Richard Schouten, Arne Bac, Cindy van Rijswick, and Wilco van der Berg Top fruit Cindy van Rijswick is a sector analyst and Arne Bac, a sector manager. They both work at Rabobank. They shared their top fruit, ‘Goedkoop fruit telen is te duur’ (Growing cheap fruit is too expensive) vision. They say the Dutch top fruit sector has a good image, certainly compared to other agricultural sectors. Farming is being done sustainably, and there's diversity. That creates room for different earning models. But, the market's saturated, and there's price competition and high costs.