A photo of Spc. Joseph Breining smiling and giving a thumbs-up has spurred the creation of memes. (Twitter) A photo of Spc. Joseph Breining smiling and giving a thumbs-up during a road march in Kosovo last month garnered the attention of hundreds on Twitter and spurred the creation of memes. The photo drew comparisons of Breining to the Smilinâ Bob character from Enzyte ânatural male enhancementâ tablet commercials of the early 2000s or to Kenneth Ellen Parcell, the bumpkin-like NBC page in the sitcom â30 Rock.â At least one commenter saw a modern reincarnation of the smiling soldier raising a canteen cup, originally from a 1943 World War II propaganda poster about rationing, but more familiar to social media users as the âhow about a nice cup of shut the [expletive] upâ meme.