Study Explores Listener Rituals and Audio Listening : vimars

Study Explores Listener Rituals and Audio Listening

A study conducted by MAGNA’s Media Trials unit and Audacy looks at the connection between listeners’ daily rituals and their audio listening. The study found that advertisers who aligned with listeners’ rituals saw a greater lift in brand excitement (+10%) and brand relevance (+8%). The study is titled, “Aligning with Rituals: The Contextual Foundation of Audio,” and notes…

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