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Study Explores Listener Rituals and Audio Listening

A study conducted by MAGNA’s Media Trials unit and Audacy looks at the connection between listeners’ daily rituals and their audio listening. The study found that advertisers who aligned with listeners’ rituals saw a greater lift in brand excitement (+10%) and brand relevance (+8%). The study is titled, “Aligning with Rituals: The Contextual Foundation of Audio,” and notes… ....

Idil Cakim , Contextual Foundation Of Audio , Contextual Foundation ,

Study explores listening rituals and how audio advertisers can improve engagement and purchase intent by complementing daily routines

Rituals, as routine as running errands and doing chores, are also key audio-consumption moments in people’s lives and create positive environments for advertisers, according to new research conducted by MAGNA’s Media Trials unit and leading multi-platform audio content and entertainment company, Audacy. The study found that advertisers who aligned with listeners’ rituals saw a greater lift in brand excitement (+10%) and brand relevance (+8%). ....

Kara Manatt , Idil Cakim , Contextual Foundation Of Audio , Press Release , Contextual Foundation , Audio Rituals , Mood Boosters , Contextual Enhancement , Dialed In Dispatches ,