March 9, 2021 at 3:17 PM Shares1 For smaller law firms, having a thoughtful business development strategy can make a world of difference, especially in a pandemic-challenged market. Deborah Farone, who wrote the book on law firm business development ( What are some business development challenges – and opportunities – for smaller firms in the current market? DF: Business development and marketing can be a challenge for firms of any size with the uncertainty surrounding the pandemic. Small firms, in particular, often lack a strong business development infrastructure, and this can be the biggest hurdle. In that case, individual lawyers need to be even more proactive.