To embed, copy and paste the code into your website or blog: Chances are if you operate a business (public accommodation) that maintains a traditional brick-and-mortar location, then you are no stranger to Title III of the Americans with Disabilities Act (ADA). But just about every business needs to have a basic understanding of Title III these days, as it has recently become a common tool used in litigation alleging that websites fail to live up to legal standards. What do all businesses need to know about Title III and the “surf-by” lawsuit? What Is Title III? Title III requires that private business owners maintain a physical environment that is accessible by all. Thus, guests with disabilities who visit the property must be provided accommodations that eliminate potential barriers to goods and services where such removal is “readily achievable” or “easy accomplishable and able to be carried out without much difficulty or expense.” Facilities that are newly constructed must be built in compliance with the applicable regulations. Businesses in the hospitality, retail, and food services sectors know Title III well – while other businesses may have less familiarity with its requirements, especially when it comes to website compliance.