Swatch introduces the new Bioceramic The Swiss watchmaker continues to push the boundaries of innovation with this cool tech fusion piece 19 May 2021 Swatch has never lost its knack for making cool watches. And it’s a particular strand of cool too: artful, playful and affordable, its designs also have an innovative edge that appeals to a wide scope of consumers including serious watch lovers. Swatch quartz movements also make a lovely sound that is instantly recognisable. Another secret to the Swiss marque’s success is - quite fittingly - good timing. The company mastered the art of collectable “drops” decades ago with its limited edition art watches, long before the sneaker industry caught on to this method of marketing. It knows how to create a buzz and crucially how to foster positive change in the shifting cultural landscape in a way that creates intrigue.