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Swatch introduces the new Bioceramic


Swatch introduces the new Bioceramic
The Swiss watchmaker continues to push the boundaries of innovation with this cool tech fusion piece
19 May 2021
Swatch has never lost its knack for making cool watches. And it’s a particular strand of cool too: artful, playful and affordable, its designs also have an innovative edge that appeals to a wide scope of consumers including serious watch lovers. Swatch quartz movements also make a lovely sound that is instantly recognisable. Another secret to the Swiss marque’s success is - quite fittingly - good timing. The company mastered the art of collectable “drops” decades ago with its limited edition art watches, long before the sneaker industry caught on to this method of marketing. It knows how to create a buzz and crucially how to foster positive change in the shifting cultural landscape in a way that creates intrigue.  ....

Bernardo Tribolet , Swatch Art Peace Hotel , Big Bold , Bioceramic Swatch Big Bold , Swatch Innovation , ஸ்வாட்ச் கலை சமாதானம் ஹோட்டல் , பெரியது தைரியமான ,

Swatch and Panerai's 'green' launches at Watches and Wonders 2021


Swatch and Panerai’s ‘green’ launches at Watches and Wonders 2021
Updated:
Updated:
Watch brands from both ends of the price spectrum talk sustainability
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Watch brands from both ends of the price spectrum talk sustainability
Panerai Submersible eLAB-ID: Panerai says it’s a watch with the highest percentage of recycled-based material ever made. It is constructed from 98.6% recycled elements by weight. The case, sandwich dial and bridges are composed of recycled titanium from the aviation industry. It has recycled SuperLuminova™ on its dial and hands, and recycled silicon for its movement escapement. From the sapphire crystal to the gold hands, most of the major components contain recycled-based material. At Geneva’s Watches and Wonders, CEO Jean-Marc Pontroue said they worked with 10 different suppliers for the recycled materials of this concept watch, and that they are willing to share these names and the process with their peers. ....

Carlo Giordanetti , Jean Marc Pontroue , Swatch Art Peace Hotel , Panerai Submersible , Marc Pontroue , Bioceramic Big Bold , Big Bold , ஸ்வாட்ச் கலை சமாதானம் ஹோட்டல் , பெரியது தைரியமான ,