Thu, Mar 11th 2021 5:38am — Karl Bode As companies like Google shift away from individual behavior tracking in their ad efforts, telecoms like T-Mobile are headed in the opposite direction. The wireless giant this week announced it would be automatically enrolling all of its customers (including recently acquired Sprint customers) in a new behavioral tracking and ad system the company is launching on April 26. Whereas Google is shifting to its FLOC system that tends to clump consumers into groups of like minded consumers (an approach that still comes with its own issues), T-Mobile is doubling down on individualized targeting, and will start sharing its customers’ web and mobile-app data with advertisers.