Taking on new looks Taking on new looks To match changing travel trends, leading hotel brands Dusit and Montien have invested in new chains and renovations to provide unique cultural experiences published : 12 Jan 2021 at 04:00 Asai Bangkok Chinatown offers an outdoor communal area inspired by a Chinese opera theatre. Photo: Chanat Katanyu A new wave of Covid-19 infections has yet again hit Thailand's travel industry after the authorities encouraged people to stay home and not travel across provinces in order to contain the virus. However, Gen Z and millennial travellers are still seeking tailored holiday experiences to satisfy their wanderlust and are shaping travel trends. In 2018, millennials spent around US$200 billion on travel and last year they accounted for more than 60% of the travel market share in the Asian region.