Tallahassee business owners create contest to inspire kids to express themselves A group of Tallahassee business owners have come up with a unique way to inspire kids to express themselves. and last updated 2021-02-06 11:32:14-05 TALLAHASSEE, Fla. â A group of Tallahassee business owners have come up with a unique way to inspire kids to express themselves. The Kicks Collective is a contest for kids to create a custom design on a pair of shoes. "Everyone wears shoes right? And shoes take you places every day," business partner Morgan Evers said. "But, shoes can also be a vehicle to express yourself."