Taylor Swift in 'Evermore' Trademark Lawsuit Over Utah Theme Park Name On 2/3/21 at 12:45 PM EST Taylor Swift is embroiled in a trademark lawsuit over the name of a Utah theme park. The theme park's owner Ken Bretschneider is suing the singer for trademark infringement. According to federal court documents filed in Utah District Court, the lawsuit alleges that developing and promoting the "Evermore" trademark cost the business nearly $1 million. In the filing, per local news site ABC4, Bretschneider says the Utah theme park "has invested approximately $37,000,000 into the creation and promotion of Evermore Park and the Evermore trademarks." This includes funds for advertising and promotion, purchasing the evermore.com domain, and labor costs for advertising and promotion.