Taylor Swift's Folklore, Evermore have retail apocalypse thr

Taylor Swift's Folklore, Evermore have retail apocalypse through line


Let me explain. 
Writing about retail and business more generally over the last five years makes me, perhaps, overly sensitive to artists referencing the industries I cover. But, when my coworker Madeline Stone pointed out a certain line in "Coney Island," I realized the subtext had risen into text:
"Cause we were like the mall before the internet
It was the one place to be
The mischief, the gift-wrapped suburban dreams." 
The mall before the internet? Has Swift been reading the headlines about e-commerce sales rising 35.8% while in-store traffic slumps this holiday season? Or about the thousands of stores closing in 2020? Maybe just the retail apocalypse Wikipedia page, which references the years of declining mall traffic tied to the rise of Amazon and online shopping? 

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