Tesla Rival Doing All Hard Things At Once - IPO, New Plant And 3 Models Tesla Rival Doing All Hard Things At Once - IPO, New Plant And 3 Models When Rivian plants a charger in an electron desert like North Dakota, the revenue in return flows through a thicker pipe than it does for a charging empire that's only selling the electricity. Rivian plans to hand Amazon.com the keys to 100,000 delivery vans in the coming decade. If -- or, more likely, when -- all the business books start to drop about Rivian Automotive Inc., at least one should be titled: Do All the Hard Things at Once. The young company is currently trying to finish a factory and three different vehicles, while planning a road trip to a Wall Street IPO. Apparently, Chief Executive Officer R.J. Scaringe was still getting a little too much sleep, because Rivian two weeks ago announced a plan to build its own charging network as well, ala Tesla.