This story is part of a group of stories called Tessica Brown had made a big mistake. In January, the 40-year-old day care owner decided to gel down her hair in a long, braided ponytail. By now, you’ve probably heard the story: Brown realized she was all out of Got2b Glued Blasting Freeze spray, which is a common heavy-duty hairspray known for its lasting hold. She figured she would just improvise, but the solution she came up with turned out to be an even bigger problem — one that has turned her misfortune into a wildly viral tale. Since her video, Brown has spawned sticky copycats, weathered blowback online, and connected with a manager, who aims to turn her viral 15 minutes into something longer term.