The bold and the beautiful published : 29 Jun 2021 at 04:00 The first make-up collection by Gucci creative director Alessandro Michele was launched along with a campaign featuring images and a video by British photographer Martin Parr. (Main picture) Photos courtesy of Gucci Beauty In the video, a character watches a TV programme and commercial break conveying the message "Be bold. Be bright. Be beautiful" through Gucci Beauty's lipsticks. Following the same storyline, a new film shot by American photographer Jordan Hemingway features a female protagonist lounging on her bed watching an 80s style commercial dedicated to the new Rouge De Beauté Brillant lipsticks.