The Coming Missteps on Big Tech Antitrust Is More Interesting Than You Think, Part XI Aerial view of Apple Park, the corporate headquarters of Apple Inc., located in Cupertino, California. July 19, 2021 If we thought that too many antitrust laws and enforcements were ineffectual at best and counterproductive at worst, matters are about to become even more dreadful: Most of the proposed enforcements will harm consumers without much denting the power of Big Tech. I want to emphasize that, in pointing out the inadequacy of our century-old laws as applied to today’s huge platform companies, I’m not trying to be an apologist for Big Tech. I’m merely arguing that we either need to come up with different ideas about antitrust law or we need to deal with modern anticompetitive practices in other ways.