To print this article, all you need is to be registered or login on Mondaq.com. Traditional models of customer care are being challenged by the impacts of COVID-19 and the opportunities presented by digital and data-driven transformation. Many organisations have looked for cost savings by establishing customer service teams offshore. For some, however, service continuity - particularly during widespread COVID-19 lockdowns in foreign jurisdictions - and cultural differences have prompted a return to Australian-based services. It is also timely for businesses to consider how artificial intelligence (AI) and digital solutions can deliver resilient, instant, convenient, proactive and personalised services throughout