Our lives may be complicated, but safe driving is simple. We all know distraction behind the wheel is a safety hazard. We see it every day. On a typical day, more than 700 people are injured in distracted driving crashes. During Distracted Driving Awareness Month this April, we aim to make our roadways and people safer by increasing awareness of the dangers of distracted driving. Because the truth is, there's plenty more we can do to stay focused on the drive. Cell phone use while driving is the primary culprit for distraction, and for good reason. Phones have become an extension of our being – we crave constant stimulation from every notification. Even when talking hands-free, drivers can miss seeing up to half of what's around them because they are engaged in a cell phone conversation.