The importance of corporate social responsibility 18 Dec 2020 Business owner, KC Goundiam, explains everything you need to know about corporate social responsibility and how it's worked for other firms Let’s take a look at why you should introduce Corporate Social Responsibility into your business. Why should I care about Corporate Social Responsibility? Having CSR measures in place can bring myriad benefits to your business. As customers become increasingly savvy, they want to know more about what’s behind the brands they’re supporting. If they know you give money to a local charity or only use refurbished tech, they’d favour you over a close competitor. In a 2019 report from FleishmanHillard Fishburn, 80 per cent of respondents said that they are prepared to stop using a company’s product or service if their response to an issue doesn’t align with their own views.