Meeting the demands of travellers Autocab was launched in 1991 as a hardware-based booking and dispatch system as designed by Dr. Falah Abod. Jon Smith, Chief Marketing Officer at Autocab, said: “The business has since evolved into a software-as-a-service business providing private hire and taxi firms with the technology required to meet the demands of the next generation of travellers.” Jon Smith, CMO at Autocab One of those technology solutions for taxi firms is the iGo network, which would go on to win the Digital City Award. Smith said, “The network enables operators to pass work to other firms operating in the same area, and customers to book their ride via a passenger app. Over 100,000 drivers in the UK can receive jobs through iGo and customers can book a ride with local firms across 90% of the country.”