THE founder of a Bolton-based digital marketing agency is celebrating after being nominated for a prestigious award. Matt Tomkin, founder of agency Tao Digital Marketing, Knowsley Street in the town centre, has been shortlisted for ‘Business Person of the Year’ at the Greater Manchester Business Awards. Tao Digitial launched just over four years ago but has been going from strength to strength since then. The company has received seven award nominations in the last year, both internationally and nationally. These include the Global Marketing Awards where they were nominated for the best global business to business campaign with Fleetcover and the UK Digital Growth Awards where they were nominated for the best business to business ‘Pay-Per-Click’ marketing campaign with Hilton Smythe.
RevLifter is a prime example of how quickly an idea can traverse across the world. Founded in London, the tech provider took just a few months to expand into the US and Australia through a combination of easy implementation and impressive results.
The technology was also helped by e-commerce leaders being willing to bake personalisation and artificial intelligence (AI) into their incentivisation strategies for a competitive edge.
Indeed, Revlifter offers a break from the traditional methods of serving e-commerce offers by using a mix of first and third-party data to target customers on a 1-2-1 level. This allows brands to pick and choose who receives an offer through a bespoke algorithm. The whole purpose is to reduce wastage, improve customer satisfaction and ensure that only the right results are achieved.
Meeting the demands of travellers
Autocab was launched in 1991 as a hardware-based booking and dispatch system as designed by Dr. Falah Abod. Jon Smith, Chief Marketing Officer at Autocab, said: “The business has since evolved into a software-as-a-service business providing private hire and taxi firms with the technology required to meet the demands of the next generation of travellers.”
Jon Smith, CMO at Autocab
One of those technology solutions for taxi firms is the iGo network, which would go on to win the Digital City Award. Smith said, “The network enables operators to pass work to other firms operating in the same area, and customers to book their ride via a passenger app. Over 100,000 drivers in the UK can receive jobs through iGo and customers can book a ride with local firms across 90% of the country.”
Digital advertising agency The Engine, a subsidiary of the advertising agency Pipar\TBWA, has been named one of the ten best digital marketing agencies in Europe in 2020 by marketing magazine MarTech Outlook. This is the second year in a row for the list.
“This is great recognition for us and the international marketing work we do for our customers,” says
Hreggviður Magnússon, head of digital marketing at The Engine.
Tetra Pak among customers
“One of our tasks is to manage a comprehensive digital strategy for the Irish financial tech company Taxback International, a B2B company with key markets in the UK, Germany, France and the Nordic countries. For this work, we received several nominations for international awards in digital marketing last year. We also carried out an extensive audit of the digital infrastructure of Tetra Pak, a Swedish company with 24,000 employees, and placed the company on the Digital Maturity Ladder. In Germany, we are in charge of digital marke
The Engine, digital advertising agency and subsidiary of advertising agency Pipar\TBWA, has been named one of the ten best digital marketing agencies in Europe for 2020 by marketing magazine MarTech Outlook. This is the second year in a row the list has been published.
“This is great recognition for us and the international marketing work we do for our customers,” says
Hreggviður Magnússon, head of digital marketing at
The Engine.
Tetra Pak among customers
“One of our tasks is to manage a comprehensive digital strategy for the Irish financial tech company Taxback International, a B2B company with key markets in the UK, Germany, France and the Nordic countries. For this work, we received several nominations for international awards in digital marketing last year. We also carried out an extensive audit of the digital infrastructure of Tetra Pak, a Swedish company with 24,000 employees, and placed the company on the Digital Maturity Ladder. In Germany, we are in charge of