RevLifter is a prime example of how quickly an idea can traverse across the world. Founded in London, the tech provider took just a few months to expand into the US and Australia through a combination of easy implementation and impressive results. The technology was also helped by e-commerce leaders being willing to bake personalisation and artificial intelligence (AI) into their incentivisation strategies for a competitive edge. Indeed, Revlifter offers a break from the traditional methods of serving e-commerce offers by using a mix of first and third-party data to target customers on a 1-2-1 level. This allows brands to pick and choose who receives an offer through a bespoke algorithm. The whole purpose is to reduce wastage, improve customer satisfaction and ensure that only the right results are achieved.