Instagram/sharahidalgo PRADA MARFA, located on the side of Highway 90, stands out in northwest Texas. Inside the window, there are rows of Prada classic bags, right-footed size-37 Prada shoes. Except for the white facade of the store covered with a layer of sand, this store seems to be no different than other Prada stores. PRADA MARFA is not open for business though. PRADA MARFA was created by Danish and Norwegian artists Michael Elmgreen and Ingar Dragset in 2005 when they were struck by the loneliness of the desert landscape and wanted to create a store that would stand like a rock in the middle of the desert.