The Pandemic Holiday Shopping Season Showed Us What The Future Of Retail Looks Like Bisnow A curbisde pickup reservation sign at an Atlanta Bread Co. in suburban Atlanta. Retailers that offered curbside pickup saw a 40% increase in demand for the service during the holiday season, according to a recent Adobe Analytics study. Already the pandemic was pumping up online sales for brick-and-mortar retailers that had curbside services, from 15% of all online sales at the onset of the pandemic to 25%, according to Adobe. Retailers, particularly some of the nation’s largest, like Dick’s Sporting Goods and Target, especially benefited from retrofitting stores to offer options like curbside pickups, drive-thru and in-store pickups with online sales.