Brought to you by the Tahoe Daily Tribune and the Insights Collective Hiding in plain sight. While the world was dealing with the COVID-19 pandemic, and likely as one of its outcomes, the United States was further polarizing around nearly every cultural issue we faced. Red and blue became more vivid, as did black and white, male and female and young and old. As our divisions become starker, it seems like everyday decisions would be influenced by which side of the dividing line a person stands. That is, how much are social issues and political perspectives responsible for product and brand choices, or to where people want to take a vacation?