The Promotion Optimization Institute Releases 2021 Vendor Pa

The Promotion Optimization Institute Releases 2021 Vendor Panorama for Retail Sales Execution and Monitoring


The Promotion Optimization Institute Releases 2021 Vendor Panorama for Retail Sales Execution and Monitoring
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Global report found that 70% of CPG lack necessary tools for retail decisions, 47% report limited availability of data insights, and 82% have difficulties moving capabilities from transactional to analytical
2021 Vendor Panorama for Retail Sales Execution and Monitoring (RetX) in Consumer Goods
“While numerous aspects of in-store retail execution changed in 2020-2021 due to the COVID-19 pandemic, the CPG industry should be very proud of the agility and consumer responsiveness it demonstrated,” said Pam Brown, Chief Commercial Officer, POI.
WYCKOFF, N.J. (PRWEB)
May 03, 2021
The Promotion Optimization Institute (POI), the leading resource for enterprise planning and execution, revenue management, trade marketing and merchandising executives, today released its 2021 Vendor Panorama for Retail Sales Execution and Monitoring (RetX) in Consumer Goods. This year’s Retail Sales Execution (RetX) Panorama evaluated 17 vendors including Accenture, Asseco, Customer Times, Exceedra, Kantar, MC1, Repsly, Salesforce, SAP, Spring Global, StayinFront, and others plus provided best-in-class distinctions across 18 different capabilities. The sixth annual POI RetX Vendor Panorama utilized data and insights from POI’s 2021 State of the Industry Survey of consumer product goods manufacturers around the world to identify where they are succeeding and struggling in the promotion, distribution, and execution of consumer products.

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