The rise and rise of edtech higher education providers COVID-19 saw universities across the globe shift to fully online delivery as campuses locked down. Australia was no exception. For Australian institutions which had previously relied on a traditional face-to-face teaching model, the move to the ‘Zoom classroom’ saw many attempting to replicate their on-campus delivery in an online environment (that is, rigid timetabling and synchronous video instruction, supplemented by PowerPoints or pdf). For universities which had made an earlier investment in online education, the question was how to scale up their interactive content, synchronous and asynchronous delivery and where they could find more learning designers to build out their course content.