Strategy 28 Jan 2021 “I’m just a soul whose intentions are good, Oh Lord, please don’t let me be misunderstood." By Engel Schmidl Thinking of rolling out a new product or service this year, something so ingenious it's bound to improve the lives of millions, generate untold wealth, and be universally lauded? Without wanting to dampen your enthusiasm, you might just want to pause for a moment to compare the expectations of your amazing product or service to how consumers might receive it. Each year, millions of products and services are launched. Some are wildly successful, most do the job, and many sink into obsolescence.