The Year Of The Pivot: 14 Israeli Startups That Thrived During COVID-19 Tech & Innovation The Flytrex drone carries its delivery across the sky. Courtesy If for most of us 2020 has been a year of hunkering down and altering the way we lead our social interactions, work, leisure and education; for many startups too, 2020 has been the year of the pivot. While startups are generally known for their regular pivoting, or changing of direction, this was a new kind of pivot – one that was based on developing new technologies at record speed to stem the spread of the novel coronavirus or adapt to the rapidly changing tech landscape.