There's a backlash against the idea of calling people consum

Companies and academics are rejecting the word "consumer" and what it says about our world.

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Italy , United States , Los Angeles , California , Italian , American , Silvia Mazzanti , Blair Taylor , Maria Paola Chiesi , B Corp , Starbucks Foundation , Accenture , Chiesi Group , Los Angeles Urban League , Journal Of Consumer Research , Black Friday , Buy This Jacket , Paola Chiesi , Consumer Research , North American , Chiesi , Save The Duck , Ethical Business , Academic , Customer , Consumerism , Capitalism , Consumer , Edited By Heather Landy , Business ,