These 4 retailers will open in The Boulevard by spring Updated Jan 14, 2021; Posted Jan 14, 2021 Following the launch of ShopRite in The Boulevard in October, the next retailers slated to open in the newly built shopping center in New Dorp include LA Fitness, Ulta Beauty, Party City and Marshalls, according to the project’s developer. (Staten Island Advance/ Alexandra Salmieri)Alexandra Salmieri Facebook Share STATEN ISLAND, N.Y. -- Following the launch of ShopRite in The Boulevard in October, the next retailers slated to open in the newly built shopping center in New Dorp include LA Fitness, Ulta Beauty, Party City and Marshalls, according to the project’s developer.