The change is working. While Bean and O'Sullivan declined to discuss specific revenue figures, "we think we're going to come out of this year stronger than ever, with our direct-to-consumer base," Bean says. "We've learned a lot of things and we've built a lot of great momentum." And Bean and O'Sullivan say was their careers at Apple that directly influenced the moves that Brand has made. They were especially inspired by some of the lessons they learned from Apple co-founder Steve Jobs during their time working under him. The winery is the second chapter in the careers of Bean and O'Sullivan, who met in the late '90s while both working at Apple. O'Sullivan spent 15 years with the company as an executive on the software engineering team who helped manage the release of the Mac Os X operating system before retiring in 2009 to focus on raising the couple's two children (their son is a freshman in college and their daughter is a high school senior). Bean, meanwhile, worked at the company for about two decades and spent time as the vice president of finance and then the vice president of retail before retiring in 2018.