This Grocery Category Is Exploding in Popularity, Experts Sa

This Grocery Category Is Exploding in Popularity, Experts Say
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plant based grocery aisle
Plants are taking over our grocery store shelves, in what may be one of the strongest emerging consumer trends in the food industry. But we're not just talking about the produce aisle—they're in our snacks, beverages, dairy, and even "meat."
According to new data released this week, the plant-based food market is growing like a weed. You're probably already familiar with some of the biggest names the market, which have built their entire product lines around the promise of plant-based alternatives. Beyond Meat and Impossible Foods, for example, have been around since 2009 and 2011, respectively, and are now synonymous with the plant-based movement. (Related: 100 Unhealthiest Foods on the Planet.)

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