Share on When Abhishek Singla first founded Ziel Lab in 2019 in Bengaluru, he envisioned the boutique marketing lab to provide campaigns with a laser-like focus for startups and high-growth environments through inbound and outbound marketing. Ziel Lab started its journey by becoming a Hubspot Partner and providing marketing automation services to SAAS businesses based in the US and Europe. It quickly gathered a strong reputation for itself by building and brainstorming on various complex marketing automation journeys for its clients, and setting up scalable customer relationship management (CRM) solutions. “Account-based marketing is our key offering where we ensure conversations for all those using our services. The implementation of data pipelines and analytics are the key to scalable marketing campaigns.... (we) work closely with marketing and product analytics to map the complete journey of a customer and utilise multi-channel campaigns to aid the process of conversion,” says Abhishek.