Three Heads' annual 'Homegrown' event — which goes vi

Three Heads Brewing is fast approaching its 10th anniversary, even though the effects of COVID-19 have seemingly left local businesses with little to celebrate lately. But the scrappy Rochester brewing company’s annual January birthday party, “Homegrown” — a collaboration with bistro and live music venue Lovin’ Cup — has always been about celebrating the city and the strength of its people.
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PHOTO BY JULIA HART
Lovin' Cup's Leslie Ward. “That festival is kind of a representation of just how amazing our community is,” says Leslie Ward, Lovin’ Cup’s co-owner and director of concept and business development.
For each of the past nine years, Three Heads and Lovin’ Cup have teamed up to host a one-day extravaganza featuring some of the Rochester area’s most talented musicians, tastiest beers, and satisfying foods. The event has brought large crowds to Lovin Cup’s heated tent every year.

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