Three to sponsor Gogglebox in major new partnership : vimars

Three to sponsor Gogglebox in major new partnership


| 08 January 2021
UK mobile network Three is to sponsor Channel 4 series Gogglebox and Celebrity Gogglebox in a two-year, multi-million-pound partnership.
The brand’s sponsorship will also be visible across all Gogglebox series available on Channel 4, E4 and All 4, as well as some social content which will be featured on Channel 4’s Facebook page throughout the next two years.
 
It is the largest ever TV sponsorship in Three’s history and follows in the footsteps of the Chelsea FC sponsorship that began in July last year.  
The most recent series of Gogglebox was Channel 4’s second highest rating title of 2020 and the biggest Gogglebox series to date, attracting an average consolidated audience of 5.8 million viewers per episode and a 25% share of the viewing audience. The new creative will be revealed when series 17 launches on Channel 4 soon.  

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